Post by Maine Wedding Photographer Michelle Turner.

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And because no post is complete without a photograph, here is one of my faves from a portrait session in the past few months:

Post by Maine Wedding Photographer and Puerto Vallarta Wedding Photographer Michelle Turner.

Publication can be a wonderful thing for your business on many levels.  It can give you a chance to showcase a particularly beautiful wedding beyond the scope of your blog readership.  It can also put you on the radar of planners and event designers who may love your work enough to contact you and refer you in the future.  It can give your business a degree of credibility and longevity in an industry fraught with nightmare stories of “take the money and run” vendors.  Add to that the fact that it is exciting to open a magazine and see your work smiling up at you, and publication because a win-win for almost everyone.

The secret to publication is an easy one to learn: capture the details, and capture them well.  After all, why do brides, stylists, and planners pick up a wedding magazine or scroll through a style blog?  Most of the time they are looking for inspiration.  You may have the best close-up shot of a bride and groom ever, but unless that shot is of Brad and Angelina or Kate and William you aren’t going to sell that wedding to any blogs or magazines unless you have supporting details.

In this post, I’m going to go through ten steps that can lead to publication.  This is a recipe that has worked well for me, and I’m confident that it can work for you, too!

1) Know Your Details.  The ground work for publication usually starts before you even take out your camera at an event.  Know who your vendors are and what they are providing.  Find out the story behind the details and if there are any details that might not appear at the event itself (gift bags, invitations, save the dates, etc).  Encourage the couple to bring a set of additional details to the wedding with them so that you can capture them.  Also, make sure that you arrive early enough and/or leave yourself enough time to capture absolutely everything. Whether the details are hand-made etsy creations or custom details whipped up by an expensive designer, they all serve to make the wedding unique and publishable.

2) Over-Shoot Your Details.  Shoot your details horizontally AND vertically.  Choose different lenses, focal lengths, and apertures.  Shoot them from different angles and be aware of the background and the light.  Magazines have limited space and options for layouts- make it easy for them to choose your wedding by providing many details from many different angles and in both orientations.

3) Don’t Forget the Venue.  Detail shots of the venue can also sell your wedding.  Don’t forget to show off the venue(s) from several different angles in different light.  I once had a wedding published that included three almost-identical shots of the venue: one in the morning (when I arrived), one during the ceremony that included the ceremony itself, and one in the evening with an inky blue sky and lights blazing from the windows.  Great shots of the venue not only endear you to the publisher, but they also make venue owners very happy.

4) Give a Sense of Place to Your Photographs.  Close-up shots are great, but don’t forget the environmental shots as well.  Show the couple against the mountain backdrop or on the beach in Cabo- include environmental keys that are indicative of and/or specific to the location.

5) Don’t Kill the Ambient Light.  Whether you are adding fill light to a scene or you are lighting a reception, don’t kill the ambient light.  Let the warmth of the candle glow into your photographs or highlight the purple up-lighting during the first dance.  Lighting not only sets the mood of the reception, but it can also be a great selling point for your wedding.  Make sure that your shutter speed is low enough and/or your strobe power is low enough to let the ambient into the shot.  (Do you have trouble with reception lighting?  ShootStyle has a series of workshops to help you learn how to light your receptions.)

6) Remember the Food!  Whether your couple chooses to have cute sliders, fun cocktails, a cappuccino bar or a dessert table, the food and beverages at a wedding can provide you with some fabulous details!

7) Feature the Unique.  If your event has something unique (well, few things are unique at this stage- I should say if it has something that not every wedding has…) like a canine ring-bearer, fireworks, or a pinata, be sure to include several photographs of the event/detail in your submission and also mention it in your description of the event.

8 ) Don’t Post Your Photographs All Over the Internet.  Many publications (both print and internet) want exclusivity.  That is, they don’t want the photographs unless they are showing up for the first time on their pages.  Many will let you submit if you have posted on your own blog, but some won’t.  Know the rules and follow them.  I know that it is tempting to share images from a favorite wedding on forums, facebook, twitter, etc, but hold back until you know what you are going to do with the images.  Even if a publication tells you that you can post to your own blog, proceed with caution- some style blogs will lift the wedding from your website and “feature it” without your permission, thereby killing your chances with other publications.

9) Choose Your Publication Wisely.  If you are new to the publication game, you will most likely be submitting your images yourself.  As you become known to editors, they will keep an eye on your work and will start asking your for particular weddings.  However, in the beginning most photographers will need to do the grunt work on their own.  What should you look for in a publication?  Make sure that it fits your wedding.  If you photographed a beautiful country wedding on hay bales, then you may not have much luck getting that published in a magazine that features NYC weddings.  Most magazines and style blogs have a niche- make sure you know what it is before you submit your work.  ALSO, you should choose a publication that your brides/planners/stylists are frequenting.  If you work out of the northeast exclusively, having your images published in an Australian magazine might not bring you any more business.

10) Try and Try Again.  Editors will occasionally give you feedback on weddings- not enough details, etc.  Listen to the feedback and learn from it.  Keep perusing the publications that you are targeting- you will learn about their style and the kind of work that they like to feature.

Have fun and enjoy the beauty at every event!    ~Michelle

Post by Maine Wedding Photographer Michelle Turner.  To see more of Michelle’s work, visit her Maine Wedding Photography website.

First, my bag:

The Kelly Moore Hobo Bag- this is my purse, and it is also the bag that I use for portrait sessions (more on that later).  It is one of the best camera bags that I have ever used- it is solidly constructed, has beautiful attention to detail, and comes in so many cute colors!  My D700 (my walkaround camera) LIVES in this bag, as does my iPad, my ZaggMate (keyboard for my iPad), various cords, a lens, and my wallet.  I have owned many, many bags, but none that I have loved as much as this one.   The Hobo bag zips up tight and looks nothing like a camera bag- I can’t say enough good things about it.

I would be remiss if I didn’t mention my belt, the incredibly awesome Spider Holster which I now use instead of straps- my back has never felt better!  (I do use other bags on the wedding day- my current fave is the smaller Built neoprene bag with four slots for lenses.  It zips up and is super-light.)

My cameras:

I have several cameras that I use for various things, but the cameras that I use the most are listed below:

Nikon D3s

Nikon D3

Nikon D700 (serves as a backup AND my walkaround personal camera)

My lenses:

My two most used lenses are the 85 and the 24, with the 35 coming in a close third.  I do have lenses other than those listed below (zooms, including the 70-200 and the 28-70) that I have my second shooter use most of the time- as you can see, I love my primes and use them almost exclusively.  The only zoom that ever sneaks in there is the 14-24, which I like to use for fireworks.

Nikon 85 f/1.4G

Nikon 24 f/1.4G

Nikon 50 f/1.4G

Nikon 35 f/2

Nikon 60 (macro)

Nikon 180 f/2.8

Nikon fisheye

Nikon 14-24 f/2.8

I usually bring most of the lenses listed above to weddings, but most of the time I alternate between the 85 1.4 and the 35 2 during portrait sessions.

My labs: (Sorry guys- pros only!)

ProDPI is my lab for photographic prints and press printed products.  I LOVE their customer service and their prints!

Gamut Prints is my go-to spot for fine art prints.  Joe’s work is absolutely out of this world!

Simply Color Lab is where I get all of my canvas work done.

My software:

Album Design- Fundy Album Builder.  The ONLY album software I have ever truly loved.    Try it, and you will absolutely LOVE it.  No silly templates here; rather, it’s a tool to help you build custom pages quickly and easily within Photoshop.

RAW Processing- Adobe Lightroom.  I’ve been with Lightroom since the first beta, and I couldn’t live without it.

Image Finesse- Photoshop CS5.  And yes, CS5 is SO much faster than the earlier versions.

Other tools:

RPG keys- This is a must-have tool for any photographer that is processing through hundreds of files in Lightroom and Photoshop.  I’ve been with both programs for years and this tool completely changed my workflow and gave me my life back!  Tim and Chris also have some fabulous tutorials on Lightroom as well!

Apple iPad and iPhone- I travel a ton, so these are essential for me when it comes to keeping in touch with my clients and vendors.  I use the ZaggMate as a case and bluetooth keyboard for my iPad.

My Macs- I’m a Mac Girl all the way.  We currently have five macs that are used on a daily basis in our house (and a few that have been put out to pasture that still live with us).

Also, I have several Nikon flashes and Yongnuo Wireless flash triggers. 

Questions?  Fire away.    And because no post is complete without an image (and to get you excited for the Dominican Republic wedding album that I will be posting in the next few days), here is one of my faves from David and Karina’s wedding in the Dominican Republic:

Post by Maine Wedding Photographer and Puerto Vallarta Wedding Photographer Michelle Turner.  To see more of Michelle’s work, please visit her Maine Wedding Photography website.